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Guy Masterman is Head of and manages the Academy of Sport and Physical Activity, Sheffield Hallam University, and is International Professor at the Russian International Olympic University, Moscow/Sochi and the Universiade Nove de Julho (UNINOVE), Sao Paulo. He has been in academia since 2000 and has previously worked at Northumbria University, New York University and Leeds Metropolitan University. He has worked in the sports and events industries for over 35 years, and since 1988 as an independent consultant. In addition to three successful editions of Strategic Sports Event Management, his publications include Innovative Marketing Communications: Strategies for the Events Industry (Masterman & Wood, 2006) and Sponsorship: A Return on Investment (2007).
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