An Introduction to Political Communication (Communication and Society) - Hardcover

McNair, Brian

Hardcover

ISBN 10: 0415410703 ISBN 13: 9780415410700

Publisher: Routledge, 2007

Synopsis

In this successful and well established textbook, Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.

This fourth edition is revised and updated to include:

• the re-election of George W. Bush in 2004
• developments in the war on terror since 2003, including the invasion of Iraq
• the re-election of New Labour in 2005
• the Gilligan affair, and changes in UK government communication since the Hutton report
• the growing role of the internet in political communication.

An Introduction to Political Communication draws on a range of contemporary examples to show how politicians and political groups communicate.

About this title

About the Author:

Brian McNair is Professor of Journalism & Communication at the university of Strathclyde. He is the author of many books and articles on political media, including The Sociology of Journalism (1998), Journalism & Democracy (2000), Mediated Access (2003), Cultural Chaos (2006) and News & Journalism In the UK (Fourth Edition, 2003).

About this edition

• Publisher: Routledge
• Publication date: 2007
• ISBN 10: 0415410703
• ISBN 13: 9780415410700
• Binding: Hardcover
• Edition number: 4
• Number of pages: 240