In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.
The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service. Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is easy to read and stimulating.
This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services.
"synopsis" may belong to another edition of this title.
Shipping:
£ 3.91
Within U.S.A.
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.1. Seller Inventory # Q-0415350778
Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780415350778
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580189544
Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9780415350778
Book Description Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780415350778
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780415350778_lsuk
Book Description HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780415350778
Book Description Condition: New. Seller Inventory # I-9780415350778
Book Description Hardcover. Condition: Brand New. 1st edition. 174 pages. 9.00x6.00x0.50 inches. In Stock. Seller Inventory # x-0415350778
Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Irene C.L. NgIn a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the. Seller Inventory # 594635865