Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success - Softcover

Levinson, Jay Conrad

Softcover

ISBN 10: 0395608449 ISBN 13: 9780395608449

Publisher: Houghton Mifflin (Trade), 1993

Synopsis

From the author of the best-selling Guerilla Marketing series, here is the received wisdom by "guerilla guru" Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.

About this title

About the Author:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Synopsis:

Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking.

About this edition

• Publisher: Houghton Mifflin (Trade)
• Publication date: 1993
• ISBN 10: 0395608449
• ISBN 13: 9780395608449
• Binding: Paperback
• Number of pages: 288