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Consumer Culture Theory in Asia: History and Contemporary Issues (Routledge Frontiers in the Development of International Business, Management and Marketing) - Softcover
- PublisherRoutledge
- Publication date2023
- ISBN 10 036762950X
- ISBN 13 9780367629502
- BindingPaperback
- Edition number1
- Number of pages294
- EditorMinowa Yuko, Belk Russell
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Consumer Culture Theory in Asia
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Taylor & Francis 2023-09-25, London
(2023)
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ISBN 13: 9780367629502
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Consumer Culture Theory in Asia
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Consumer Culture Theory in Asia: History and Contemporary Issues
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Book Description Paperback. Condition: Brand New. 294 pages. 9.00x6.00x0.67 inches. In Stock. Seller Inventory # __036762950X
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Consumer Culture Theory in Asia
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Taylor and Francis
(2023)
ISBN 10: 036762950X
ISBN 13: 9780367629502
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Consumer Culture Theory in Asia (Paperback)
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Taylor & Francis Ltd, London
(2023)
ISBN 10: 036762950X
ISBN 13: 9780367629502
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Book Description Paperback. Condition: new. Paperback. We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in todays precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistorical patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia. This volume will be of interest to seasoned CCT researchers and academics, for anyone new to CCT, and for postgraduate students interested in CCT or writing a consumer culture-related thesis. We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in todays precarious Asia. They do this through culturally oriented, critical consumer research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780367629502
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Consumer Culture Theory in Asia (Routledge Frontiers in the Development of International Business, Management and Marketing)
Published by
Routledge
(2023)
ISBN 10: 036762950X
ISBN 13: 9780367629502
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Consumer Culture Theory in Asia: History and Contemporary Issues
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Book Description Paperback. Condition: Brand New. 294 pages. 9.00x6.00x0.67 inches. In Stock. Seller Inventory # x-036762950X
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