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All the World and Her Husband - Women in the 20th-Century Consumer Culture
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Synopsis:
Many of women's everyday experiences and pleasures are tied up inextricably with consumption. Women have had a lifelong relationship with the marketplace. In research into consumer culture, it tends to be the activities, interests and expertise of women who take centre stage. This collection provides a range of different perspectives on women as consumers. The volume focuses on popular culture and its female consumers; this includes examinations of popular media and their targetting of female audiences, issues and themes associated with produce purchase, placement and promotion, and commodification.
About the Author:
Maggie Andrews is Professor of Cultural History at the University of Worcester, UK.
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- PublisherContinuum
- Publication date2000
- ISBN 10 0304701521
- ISBN 13 9780304701520
- BindingPaperback
- Number of pages288
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All the World and Her Husband: Women in the 20th Century Consumer Culture by Andrews, Maggie, Talbot, Mary [Paperback ]
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