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The Principles of Marketing (2011) textbook gives a deep insight into the fundamentals of marketing to its readers. This 744-page marketing hardcover is authored by Gary Armstrong and Philip Kotler. Utilizing an easy-to-grasp approach, this Armstrong and Kotler textbook is easy to understand. With emphasis on topics like sustainability and marketing in challenging economic climate of today, this marketing hardcover is the one of the best text on the subject. 'Principles of Marketing (2011)' explains how one should focus on creating customer values and serving the requirements of more intelligent consumers of today's world. You will find real-world examples at the end of each chapter in this Armstrong and Kotler textbook for group discussions and better understanding of the subject.
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- PublisherPearson Education
- Publication date2011
- ISBN 10 027375243X
- ISBN 13 9780273752431
- BindingPaperback
- Number of pages744
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Principles of Marketing: Global Edition
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Pearson Education Limited
(2012)
ISBN 10: 027375243X
ISBN 13: 9780273752431
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Principles of Marketing Global Edition
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Principles of Marketing: Global Edition
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Soiling on the side. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-965-915
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Principles of Marketing
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