Items related to Cases Mktg Mgmt (MCGRAW HILL/IRWIN SERIES IN MARKETING)
The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill Inc.,US
- Publication date1996
- ISBN 10 0256204640
- ISBN 13 9780256204643
- BindingHardcover
- Number of pages665
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Cases in Marketing Management
Published by
Irwin Professional Publishing
(1996)
ISBN 10: 0256204640
ISBN 13: 9780256204643
Used
Hardcover
Quantity: 1
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.7. Seller Inventory # G0256204640I3N00
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Cases in Marketing Management
Published by
Irwin Professional Publishing
(1996)
ISBN 10: 0256204640
ISBN 13: 9780256204643
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.7. Seller Inventory # G0256204640I3N00
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£ 13.22
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Cases in Marketing Management
Published by
Irwin Professional Publishing
(1996)
ISBN 10: 0256204640
ISBN 13: 9780256204643
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 2.7. Seller Inventory # G0256204640I2N00
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£ 13.22
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Cases In Marketing Management
Published by
Richard d Irwin
(1996)
ISBN 10: 0256204640
ISBN 13: 9780256204643
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-Q-012-02970
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