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Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.
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Review:
"Arguably the best general history of advertising." -- New York Times Review of Books. "A fascinating account." -- Andrew Hacker, New York Times Book Review (front-page review)
From the Author:
Stephen Fox, a freelance writer, is the author of Big Leagues: Professional Baseball, Football, and Basketball in National Memory, Blood and Power: Organized Crime in Twentieth-Century America, and other books. Fox lives in Somerville, Mass.
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- PublisherUniversity of Illinois Press
- Publication date1997
- ISBN 10 0252066596
- ISBN 13 9780252066597
- BindingPaperback
- Number of pages416
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