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The Mirror Makers: History of American Advertising - Softcover

 
9780434147274: The Mirror Makers: History of American Advertising
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A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a powerful social force.

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Review:
"Arguably the best general history of advertising." -- New York Times Review of Books. "A fascinating account." -- Andrew Hacker, New York Times Book Review (front-page review)
About the Author:

Stephen Fox, a freelance writer, is the author of Big Leagues: Professional Baseball, Football, and Basketball in National Memory, Blood and Power: Organized Crime in Twentieth-Century America, and other books. Fox lives in Somerville, Mass.

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  • PublisherWilliam Heinemann Ltd
  • Publication date1990
  • ISBN 10 0434147273
  • ISBN 13 9780434147274
  • BindingPaperback
  • Number of pages416
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Other Popular Editions of the Same Title

9780252066597: The Mirror Makers: A History of American Advertising and Its Creators

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ISBN 10:  0252066596 ISBN 13:  9780252066597
Publisher: University of Illinois Press, 1997
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    Willia..., 1984
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  • 9780394732466: The Mirror Makers: A History of American Advertising and Its Creators

    Vintag..., 1985
    Softcover

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Published by Heinemann (1990)
ISBN 10: 0434147273 ISBN 13: 9780434147274
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Published by Heinemann (1990)
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Book Description Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.32. Seller Inventory # G0434147273I4N00

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