Items related to The Mirror Makers: History of American Advertising
A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a powerful social force.
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Review:
"Arguably the best general history of advertising." -- New York Times Review of Books. "A fascinating account." -- Andrew Hacker, New York Times Book Review (front-page review)
About the Author:
Stephen Fox, a freelance writer, is the author of Big Leagues: Professional Baseball, Football, and Basketball in National Memory, Blood and Power: Organized Crime in Twentieth-Century America, and other books. Fox lives in Somerville, Mass.
"About this title" may belong to another edition of this title.
- PublisherWilliam Heinemann Ltd
- Publication date1990
- ISBN 10 0434147273
- ISBN 13 9780434147274
- BindingPaperback
- Number of pages416
- Rating
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THE MIRROR MAKERS
Published by
Heinemann, 1990
ISBN 10: 0434147273
ISBN 13: 9780434147274
Used
Paperback
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Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.32. Seller Inventory # G0434147273I3N00
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The Mirror Makers: A History Of American Advertising
Published by
Heinemann London 1990, 1990
ISBN 10: 0434147273
ISBN 13: 9780434147274
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Softcover
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Seller: THE CROSS Art + Books, Sydney, NSW, Australia
23 x 15cm, 383pp, b&w illust, softcover, edge tear on ffep & paper tanned, interior good+ Well-researched chronological study of American advertising, market research, copywriting, print-buying and branding. Seller Inventory # 163665
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THE MIRROR MAKERS
Published by
Heinemann, 1990
ISBN 10: 0434147273
ISBN 13: 9780434147274
Used
Softcover
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Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.32. Seller Inventory # 0434147273-2-3
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THE MIRROR MAKERS
Published by
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ISBN 10: 0434147273
ISBN 13: 9780434147274
Used
Softcover
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Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 1.32. Seller Inventory # bk0434147273xvz189zvxacp
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THE MIRROR MAKERS
Published by
Heinemann, 1990
ISBN 10: 0434147273
ISBN 13: 9780434147274
Used
Softcover
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 1.32. Seller Inventory # 353-0434147273-lkn
Stock Image
THE MIRROR MAKERS
Published by
Heinemann, 1990
ISBN 10: 0434147273
ISBN 13: 9780434147274
Used
Softcover
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.32. Seller Inventory # 353-0434147273-gdd