Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose - Softcover

Sinek, Simon

Softcover

ISBN 10: 0241958229 ISBN 13: 9780241958223

Publisher: Penguin, 2011

Synopsis

Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.

This book is for anyone who wants to inspire others, or to be inspired.

Based on the most-watched TED Talk of all time.

'One of the most useful and powerful books I have read in years' William Ury, coauthor of Getting to Yes

'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

About this title

Review:

This book is so impactful, I consider it required reading (Tony Robbins, bestselling author of Awaken The Giant Within)

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book (Forbes)

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, co-author of Getting to Yes)

A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly LaBarre, co-author of Mavericks at Work)

From the Back Cover:

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

About this edition

• Publisher: Penguin
• Publication date: 2011
• ISBN 10: 0241958229
• ISBN 13: 9780241958223
• Binding: Paperback
• Edition number: 1
• Number of pages: 256