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De Bono, Edward I Am Right, You Are Wrong ISBN 13: 9780241257517

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9780241257517: I Am Right, You Are Wrong
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I Am Right, You Are Wrong is THE classic work about choice in business and in life from world-renowned writer and philosopher Edward de Bono.

Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser.

In I Am Right,You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting.

Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity.

In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker.

'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Sir Richard Branson

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An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought. (Richard Branson)
From the Back Cover:

The classic work about choice in business and in life

Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser.

In I Am Right - You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting.

Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity.

In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker.

"An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought."

Sir Richard Branson

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  • PublisherPenguin Life
  • Publication date2016
  • ISBN 10 0241257514
  • ISBN 13 9780241257517
  • BindingPaperback
  • Number of pages304
  • Rating

Other Popular Editions of the Same Title

9780140126785: I Am Right, You Are Wrong

Featured Edition

ISBN 10:  0140126783 ISBN 13:  9780140126785
Publisher: Penguin, 1991
Softcover

  • 9780141040875: I Am Right, You Are Wrong

    Penguin, 2009
    Softcover

  • 9780670830114: I Am Right You Are Wrong: From This to the New Renaissance;from Rock Logic to Water Logic

    Viking, 1990
    Hardcover

  • 9780143195252: I Am Right You Are Wrong

    Pengui..., 1991
    Softcover

  • 9780670836970: I Am Right - You Are Wrong

    Viking, 1990
    Softcover

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