The Broadcast Century and Beyond: A Biography of American Broadcasting - Softcover

Hilliard, Robert L

Softcover

ISBN 10: 0240812360 ISBN 13: 9780240812366

Publisher: Routledge, 2010

Synopsis

The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting" as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.

* A single-source of broadcast history-covers past and present influences on broadcast communications, and showcases trends both old and emerging in the broadcast industry
* Chronological approach, timelines, and contextualizing sidebars help orient readers and demonstrate key implications of broadcasting history and broadcasting of today
* Updated to reflect new and emerging technologoies of the past decade, including podcasts, web, blogging, and more

About this title

Product Description:

A

Review:

"This is one of the most clearly written and insightful discussions of the development of electronic media in America. The authors not only provide historical accuracy, but they discuss the multiple challenges facing traditional broadcast outlets in the digital age."
--Professor Donald Fishman, Boston College

"A valuable chronological approach to the ever growing role and impact of American radio, television, cable, satellite and Internet media, this is an entertaining and informative volume that brings more than a hundred years of development to life."
--Professor Christopher Sterling, George Washington University

About this edition

• Publisher: Routledge
• Publication date: 2010
• ISBN 10: 0240812360
• ISBN 13: 9780240812366
• Binding: Paperback
• Edition number: 5
• Number of pages: 388