Public Relations for the New Europe - Hardcover

Morris, Trevor; Goldsworthy, Simon

Hardcover

ISBN 10: 0230205836 ISBN 13: 9780230205833

Publisher: Palgrave Macmillan, 2008

Synopsis

This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

About this title

Review:

"PR is an essential element of the free worlds marketplace of ideas and products. Morris and Goldsworthy's book is an essential read for anyone who wants to practice PR and make their case and argue their point' Mike Waterson, Chairman, World Advertising Research Center

'As an academic who teaches communications at one of the region's major universities, I strongly recommend this book for anyone who works in - or wants to work in - public relations. Morris and Goldsworthy offer clearly written advice and tips about all aspects of PR work, backed up with plenty of lively examples from all over the New Europe. An invaluable aid for practitioners and students alike' Dr Burcu Sumer, University of Ankara

"Public Relations for New Europe expertly chronicles the changing nature of public relations and the need for new skills to render it effective. Morris and Goldsworthy once again provide the essential primer to bridge the skills gap necessary to fuel a growing PR industry' Paul Taaffe, Chairman and Chief Executive of Hill& Knowlton worldwide

Book Description:

An essential read for anyone interested in PR in the growing European Union. Combines latest PR theory with a practical guide on how to plan a successful PR campaign

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2008
• ISBN 10: 0230205836
• ISBN 13: 9780230205833
• Binding: Hardcover
• Number of pages: 263