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"PR is an essential element of the free worlds marketplace of ideas and products. Morris and Goldsworthy's book is an essential read for anyone who wants to practice PR and make their case and argue their point' Mike Waterson, Chairman, World Advertising Research Center
'As an academic who teaches communications at one of the region's major universities, I strongly recommend this book for anyone who works in - or wants to work in - public relations. Morris and Goldsworthy offer clearly written advice and tips about all aspects of PR work, backed up with plenty of lively examples from all over the New Europe. An invaluable aid for practitioners and students alike' Dr Burcu Sumer, University of Ankara
"Public Relations for New Europe expertly chronicles the changing nature of public relations and the need for new skills to render it effective. Morris and Goldsworthy once again provide the essential primer to bridge the skills gap necessary to fuel a growing PR industry' Paul Taaffe, Chairman and Chief Executive of Hill& Knowlton worldwide
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works. 246 pp. Englisch. Seller Inventory # 9781349302185
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works. Seller Inventory # 9781349302185
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Author Trevor Morris: Trevor Morris is one of the UK s most senior PR practitioners. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK s largest PR group. In over 25 years in the industry Trevor successfully built a ma. Seller Inventory # 458460502
Book Description Paperback. Condition: Brand New. 263 pages. 9.25x6.10x0.56 inches. In Stock. Seller Inventory # x-134930218X