e-Business 2.0: Roadmap for Success (Addison-Wesley Information Technology Series) - Softcover

Kalakota, Ravi; Robinson, Marcia

3.51

57 ratings by Goodreads

9780201721652: e-Business 2.0: Roadmap for Success (Addison-Wesley Information Technology Series)

Softcover

ISBN 10: 0201721651 ISBN 13: 9780201721652

Publisher: Addison Wesley, 2000

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In the best-selling first edition of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace -- and to give executives an invaluable roadmap to the next stage of their e-Business transformations. Discover why some companies are achieving extraordinary success with e-Business, while others' e-Business initiatives are collapsing -- and master powerful new techniques for executing on e-Business strategy. Like the best-selling first edition, e-Business: Roadmap for Success is grounded in detailed case studies, and in the authors' extensive experience in implementing enterprise e-business initiatives.

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Review:

To the uninitiated, "e-business" refers solely to the process of buying and selling goods over the Net. In our increasingly interactive age, however, it actually means much more. e-Business 2.0, by Ravi Kalakota and Marcia Robinson, defines the term as "the complex fusion of business processes, enterprise applications and organisational structure necessary to create a high-performance business model". And in it Kalakota and Robinson--specialists in the field who serve as founder/CEO and president, respectively, of a company called e-Business Strategies--show how to employ its tenets to compete more effectively in today's brave new world. Aiming at managers who recognise the need to plan and implement just such a course of action, the authors (with help from some pioneers currently practising these techniques) offer solid advice on designing interrelated strategies focused on customer relationships, resource planning, order management and supply chains, and on evaluating investments needed to make them a reality. Describing efforts undertaken by successful e-businesses like Charles Schwab, which adopted a system that provides sales reps with real-time access to information on customers and appropriate new products, the two chart the course that trailblazing companies are following and savvy business people would be wise to emulate. --Howard Rothman

From the Publisher:

The focus of this book is practial.
This book illustrates how managers are rewiring the enterprise to confront the e-commerce onslaught, uprooting traditional business applications as we know them. The authors create an innovative application framework for structural migration from a legacy model to an e-business model. Drawing on their experience with and research of leading businesses, Kalakota and Robinson identify the fundamental design principles for building the e-business blueprint.

e-Business: Roadmap for Success tackles the nagging questions:

Why are some companies successful at e-commerce while others flounder? What are businesses that are solving customer problems doing differently? How are successful companies moving from traditional applications to the new breed of integrated e-business architectures?

Through detailed case studies of some of the best-known companies, this book examines the e-business blueprint, offering step-by-step guidance in choosing and implementing the right strategies to survive the e-commerce onslaught and succeed.

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