e-Business: Roadmap for Success (Addison-Wesley Information Technology Series) - Softcover

Kalakota, Ravi; Robinson, Marcia

Softcover

ISBN 10: 0201604809 ISBN 13: 9780201604801

Publisher: Addison Wesley, 1999

Synopsis

Focuses on the business architecture that managers must build to achieve e-Business success.

About this title

Review

To the uninitiated, "e-business" refers solely to the process of buying and selling goods over the Net. In our increasingly interactive age, however, it actually means much more. e-Business: Roadmap for Success, by Ravi Kalakota and Marcia Robinson, defines the term as "the complex fusion of business processes, enterprise applications and organisational structure necessary to create a high-performance business model." And in it, Kalakota and Robinson--specialists in the field who serve as founder/CEO and president, respectively, of a company called e-Business Strategies--show how to employ its tenets to compete more effectively in today's brave new world. Aiming at managers who recognise the need to plan and implement just such a course of action, the authors (with help from some pioneers currently practising these techniques) offer solid advice on designing inter-related strategies focused on customer relationships, resource planning, order management and supply chains, and on evaluating investments needed to make them a reality. Describing efforts undertaken by successful e-businesses like Charles Schwab, which adopted a system that provides sales reps with real-time access to information on customers and appropriate new products, the two chart the course that trailblazing companies are following and savvy business people would be wise to emulate.-- Howard Rothman, Amazon.com

From the Publisher

The focus of this book is practial.
This book illustrates how managers are rewiring the enterprise to confront the e-commerce onslaught, uprooting traditional business applications as we know them. The authors create an innovative application framework for structural migration from a legacy model to an e-business model. Drawing on their experience with and research of leading businesses, Kalakota and Robinson identify the fundamental design principles for building the e-business blueprint.

e-Business: Roadmap for Success tackles the nagging questions:

Why are some companies successful at e-commerce while others flounder? What are businesses that are solving customer problems doing differently? How are successful companies moving from traditional applications to the new breed of integrated e-business architectures?

Through detailed case studies of some of the best-known companies, this book examines the e-business blueprint, offering step-by-step guidance in choosing and implementing the right strategies to survive the e-commerce onslaught and succeed.

About this edition

• Publisher: Addison Wesley
• Publication date: 1999
• ISBN 10: 0201604809
• ISBN 13: 9780201604801
• Binding: Paperback
• Edition number: 1
• Number of pages: 400