The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism

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9780142003886: The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism

Business is broken and can’t be fixed because today’s ‘managerial’ capitalism has grown hopelessly out of touch with the people it should be serving. This fascinating book explores this chasm between people and the corporations. On one side are companies stuck in a century-old business model. On the other is a new society of individuals no longer content to bend to the old adversarial rules of commerce. Instead, they seek relationships of advocacy and trust that provide support for their complex lives.

Unlocking the frustrated needs of today’s individuals can unleash the next great wave of wealth creation. This will require radically new approaches to commerce and capitalism. ‘The Support Economy’ provides a profound new framework for these innovations. It is an urgent call to action for consumers, entrepreneurs, investors, corporate visionaries, mavericks, public officials, and every citizen who cares about the future.

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Language:Chinese.Paperback. Pub Date: 2004-1-1 Pages: 458 Publisher:. Penguin Today's managerial capitalism has grown hopelessly out oftouch with the people it should be serving The SupportEconomy explores the chasm between people and corporations andreveals a new society of individuals who seek relationships ofadvocacy and trust that provide support for their complexlives.Unlocking the wealth of these new markets can unleash the nextgreat wave of wealth creation. but it requires a radically newapproach- distributed capitalism. The Support Economy is acall to action for every citizen who cares about the future.

Review:

?A daring attempt to reconceive the way business is done.? ("Fast Company") A perfect marriage of business school professor and executive.? ("The Economist")

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