The Five Faces of Genius: Creative Thinking Styles to Succeed at Work - Softcover

Moser-Wellman, Annette

Softcover

ISBN 10: 0142000353 ISBN 13: 9780142000359

Publisher: Penguin, 2001

Synopsis

Language:Chinese.Paperback. Pub Date: 2002-2-1 Pages: 208 Publisher: Penguin What do Wolfgang Amadeus Mozart. Leonardo da Vinci. and RayKroc. the man who created the McDonalds franchise enterprise. havein common They have all mastered the skills of creativegenius-essential tools in todays business climate. Having researched the lives and techniques of past and presentgeniuses for this inspiring and provocative new handbook. AnnetteMoser-Wellman helps workers at all levels build and refine theirworking styles. These qualities of creativity-drawn from the therealms of art. science. as well as business-make up the fivedistinct faces: * Seer-the power to image * Observer-the power to notice details * Alchemist-the power to make connections * Fool-the power to celebrate weakness * Sage-the power to simplify Moser-Wellman shows how we can utilize these creative thinkingstrategies ...

About this title

Review:

"It teaches people about the nature of creativity and how to cultivate it." --Fast Company

"Moser-Wellman has given us five different perspectives from which to creatively tackle business challenges." --Carla J. Paonessa, Managing Partner, Accenture

About the Author:

Annette Moser-Wellman is the president of Firemark, Inc., a consulting and marketing firm whose clients include Coca-Cola, Kraft Foods, and Hewlett Packard. She is a former director and vice president of Leo Burnett Advertising and is a contributing writer for Brandweek magazine. She lives on Bainbridge Island, Washington.

About this edition

• Publisher: Penguin
• Publication date: 2001
• ISBN 10: 0142000353
• ISBN 13: 9780142000359
• Binding: Paperback
• Number of pages: 224