A follow up to "Webonomics", this text looks at the rapid changes in the web ecconomy over the last couple of years and provides the reader with a sophisticated set of tools to help create, expand or enhance his/her business. Evan Schwartz also explores companies that have so successfully exploited the new rules of the web economy that their entire business or most of their profits are web-based.
"synopsis" may belong to another edition of this title.
Over the last few years, the big bang of the World Wide Web has shaken the realm of commerce. Today on the Internet, you can get everything from phone numbers and dancing babies to golf clubs and custom-built computers. Some of these Web sites are businesses that found their genesis in the advent of the Web itself, while others are longstanding companies trying to adapt to the reality of this new digital marketplace. Who will survive and who will be rendered extinct? That's what Evan I. Schwartz tries to answer by dipping into the Internet's "primordial soup" to discover the characteristics of the winners that will eventually emerge.
In Digital Darwinism, Schwartz identifies seven strategies that will separate the winners from the losers. These include building a brand that stands for solving something, elastic pricing, affiliate partnerships and integrating digital commerce with every aspect of business. Schwartz buttresses his arguments with analysis of dozens of companies already competing on the Internet, including Yahoo!, Peapod, Priceline, E*Trade, Dell Computer and Recreational Equipment, Inc. Schwartz views these early years of the Web as largely "irrational," but anticipates a general rationalisation. He writes: "As each successive generation of Web commerce passes, there will be more rational companies and fewer irrational ones, more fit business models and fewer unfit ones. In the future, there may be no such thing as an Internet company. The Internet is becoming so important that all companies will eventually become Internet companies."
Like his previous book, Webonomics, Digital Darwinism is succinct and easy to read. His analysis of the current state of Internet start-ups, their stock prices and their probable fate is provocative, especially when viewed from a Darwinian perspective. For managers, investors and anyone interested in Internet commerce. Recommended. --Harry C. Edwards, Amazon.com
"About this title" may belong to another edition of this title.
Book Description Penguin Books Ltd, 1999. Paperback. Book Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Bookseller Inventory # mon0002444063
Book Description PENGUIN BOOKS LTD. Paperback. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0140286845I3N00
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR006919406
Book Description Penguin Books Ltd, 1999. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 4250864
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # FPS0140286845VG
Book Description Penguin Books, London, 1999. Card Covers. Book Condition: Fine ( AS NEW). No Jacket. Not Illustrated (illustrator). This book is part of a large purchase from a Public Sector Library and except where mentioned are for the most part LIKE NEW! MOSTLY the ONLY flaws are the blacked out (they insisted) Library stamps which show many of them to be UNUSED! FEEL FREE TO E-MAIL FOR PHOTOGRAPHS AND FURTHER DETAILS. FROM A DEALER WHO TELLS YOU WHO THEY ARE AND WHAT THEIR TELEPHONE AND ADDRESS CONTACT DETAILS ARE! Size: 8vo - over 7¾" - 9¾". EX PUBLIC SECTOR LIBRARY BLACKED OUT STAMPS. PAPERBACK. Bookseller Inventory # 33333334833