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In his memoir, Eisner doesn't air quite as much dirty laundry as we could hope he'd be dopey enough to do. Still, it is revealing and since it's unheard of for Hollywood potentates to spill any beans at all, this book is required reading for anyone interested in America's major export, popular culture.
We learn a fair bit of personal stuff: the crucial impact of Eisner's sternly withholding father, who drove Michael to succeed and made him less than effusive himself in praising underlings; his favourite book in youth (The Catcher in the Rye); his encounters with more madcap Hollywood types; his brush with death from heart disease; the day he got the idea for Beverly Hills Cop by getting physically roughed up by a Beverly Hills cop; his plan to add the naughtier cartoon character Mortimer Mouse to Mickey's family.
Eisner gives us his negotiating secret (be willing to walk), his view of pre-release audience testing of shows ("it's almost worthless"), his management strategy (incite raucous debate within strict institutional checks and balances, then make gut decisions), the key to success in movies and TV (strong two-man partnerships: Lew Wasserman and Sid Sheinberg at Universal, Bob Daly and Terry Semel at Warner Bros., and pre-eminently Eisner and Frank Wells at Disney). Eisner gives a provocative analysis of why Jeffrey Katzenberg and Michael Ovitz proved disastrous partners for him at Disney and even confesses to a few screwups of his own (losing his temper and helping to blow the Disney America historical park development). -- Tim Appelo, Amazon.com
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Book Description Paperback. Condition: Very Good. Work in Progress (Penguin business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780140281996
Book Description Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Foxing to the page edges/pages . Slight rubbing to slipcase/sleeve. Seller Inventory # wbb0021753154
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780140281996
Book Description Paperback. Condition: Very Good. In a career spanning over 30 years, Michael Eisner has lived and worked at the centre of American popular culture. As chairman of Disney he has transformed it into a multimedia giant. In this volume, he describes the daily challenge of a changing market-place, and the setbacks and triumphs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004609862