Naked Consumer: How Our Private Lives Become Public Commodities

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9780140233032: Naked Consumer: How Our Private Lives Become Public Commodities

Language:Chinese.Paperback. Pub Date: 1994-2-1 Pages: 275 Publisher:. Penguin Some companies gather and sell personal information to assistbusinesses in their marketing campaigns It this American businessat its finest. or simply a horrible invasion of our privacy Thisshocking book will make readers think twice before writing theirnext check or going to the grocery store Contents:. AcknowledgmentsPart One: Obsessed 1. The Troian Teddy 2. Sex. Prunes. and Videotape:! A Brief HistoryPart Two: Ground Zero 3. The Cement Elephant 4. Naked Came the Consumer 5. Mothers and Other Targets 6. Whose Name Is This AnywayPart Three: The Wiring of America 7. Seeing Is Believing 8. The Thin Red LinePart Four: The Hidden Observers: A Few Spy Stories 9. The Hidden ObserversPart Five: The Culture of the Second Guess: What It All Means andShould Anyone Care AcknowledgmentsPart One: Obsessed 1. T...

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After receiving a sudden surge of junk mail directed at new parents even though his wife at the time was merely pregnant Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government s role in helping companies learn about you."

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Book Description Penguin Putnam Inc. Paperback / softback. Book Condition: new. BRAND NEW, Naked Consumer: How Our Private Lives Become Public Commodities, Erik Larson, Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store. Bookseller Inventory # B9780140233032

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Book Description Penguin Putnam Inc, United States, 1994. Paperback. Book Condition: New. Reprint. 196 x 130 mm. Language: English . Brand New Book. After receiving a sudden surge of junk mail directed at new parents even though his wife at the time was merely pregnant Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government s role in helping companies learn about you. Bookseller Inventory # AAS9780140233032

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Book Description Penguin Putnam Inc, United States, 1994. Paperback. Book Condition: New. Reprint. 196 x 130 mm. Language: English . Brand New Book. After receiving a sudden surge of junk mail directed at new parents even though his wife at the time was merely pregnant Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government s role in helping companies learn about you. Bookseller Inventory # AAS9780140233032

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