Naked Consumer: How Our Private Lives Become Public Commodities

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9780140233032: Naked Consumer: How Our Private Lives Become Public Commodities

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

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From Library Journal:

Larson, a business journalist, takes a somewhat paranoid look at how market researchers and giant databanks invade our privacy and compile vast amounts of information that could be used against individuals or groups. However, in spite of being studied like bugs, consumers still manage to confound the researchers. While Larson acknowledges that, if marketing campaigns were perfectly aimed, people would receive ads for products that they wanted, and that they might even welcome this attention, the effort to find these customers is viewed as sinister, because of the chance of the wrong people accessing the information. David Duke's candidacy is cited as an example of the danger. Larson also explores and deplores political pollsters' effects on elections. This title might interest both market researchers and the public because of its detailed accounts of ongoing research. It would have appeal in public libraries with business or consumer collections.
- Sue McKimm, Cuyahoga Cty. P.L., Cleveland
Copyright 1992 Reed Business Information, Inc.

From Publishers Weekly:

Former Wall Street Journal reporter Larson investigates consumer espionage and invasive marketing practices in this alarming and compelling expose.
Copyright 1993 Reed Business Information, Inc.

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Book Description Penguin Putnam Inc, United States, 1994. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government s role in helping companies learn about you. Bookseller Inventory # AAS9780140233032

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Book Description Penguin Putnam Inc, United States, 1994. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government s role in helping companies learn about you. Bookseller Inventory # AAS9780140233032

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