Profitable Menu Planning

9780138151737: Profitable Menu Planning

Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Profitable Menu Planning, Third Edition is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and how to figure selling prices. Menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy, and all the different types of menus are also discussed.

"Must" reading for students as well as industry professionals, this edition includes:

  • Software for menu analysis, recipe costing, and selling price
  • How to market to your customer
  • Utilizing existing equipment to expand and enhance your menu
  • How to analyze your menu for maximum profitability
  • How to properly price your menu for maximum sales and profit
  • Marketing nutrition to today's health-conscious customer
  • Laws and regulations governing today's menus
  • Menu design and layout
  • Actual menus from across the country used as illustrations
  • Includes menus from quick-service operations, family restaurants, theme and ethnic restaurants, cafeterias, buffets, banquet menus and cycle menus

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace


Jennifer A. Galipeau
ISBN 10: 0138151733 ISBN 13: 9780138151737
Used Quantity Available: 1
(Little Rock, AR, U.S.A.)

Book Description Book Condition: Good. Used books cannot guarantee unused access codes or working CD's! Ships fast. Ships fast! Ships from USA!. Bookseller Inventory # BZ-212-06340

More Information About This Seller | Ask Bookseller a Question

Buy Used
Convert Currency

Add to Basket

Shipping: 3.12
Within U.S.A.
Destination, Rates & Speeds