Public Relations: Strategies and Tactics

Wilcox, Dennis L.; Cameron, Glen T.; Reber, Bryan H.

ISBN 10: 0134003551 ISBN 13: 9780134003559

Publisher: Pearson College Div, 2015

Synopsis

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value-this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

You can also purchase a loose-leaf print reference to complement Revel Public Relations: Strategies and Tactics . This is optional.

About this edition

• Publisher: Pearson College Div
• Publication date: 2015
• ISBN 10: 0134003551
• ISBN 13: 9780134003559
• Binding: Loose Leaf
• Number of pages: 412