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Public Relations: Strategies and Tactics with MyLab, Global Edition - Softcover

Wilcox, Dennis L.; Cameron, Glen T.; Reber, Bryan H.

 
9781292057088: Public Relations: Strategies and Tactics with MyLab, Global Edition
Softcover
ISBN 10: 1292057084 ISBN 13: 9781292057088
Publisher: Pearson, 2014
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

 

 

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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  • PublisherPearson
  • Publication date2014
  • ISBN 10 1292057084
  • ISBN 13 9781292057088
  • BindingPaperback
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