Principles of Marketing: Student Value Edition - Softcover

Kotler PH.D., Philip; Armstrong, Gary

4.09

2,985 ratings by Goodreads

9780133128246: Principles of Marketing: Student Value Edition

Softcover

ISBN 10: 0133128245 ISBN 13: 9780133128246

Publisher: Prentice Hall, 2013

View all copies of this ISBN edition:

Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
"Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google."

"synopsis" may belong to another edition of this title.

About the Author:

Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

"About this title" may belong to another edition of this title.