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Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
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Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.
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Book Description Prentice Hall, 2013. Softcover. Condition: New. (ACCESS CODE INCLUDED)***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Seller Inventory # CC9780133084047
Book Description Prentice Hall, 2013. Softcover. Condition: New. Brand New International Edition. Softcover/Paperback edition. 100% satisfaction Guarantee. Contents 100% same as US Edition. Seller Inventory # C9780133084047
Book Description Prentice Hall, 2013. Condition: new. Seller Inventory # think_cr1_0133084043
Book Description Prentice Hall, 2013. Condition: new. Seller Inventory # HolzP_New_0133084043
Book Description Prentice Hall, 2013. soft cover. Condition: New. International Edition. No supplemental materials. International Editions may have a different cover or ISBN but generally have the exact same content as the US edition, just at a more affordable price. In some cases, end of chapter questions may vary slightly from the US edition. International Editions are typically printed in grayscale, and likely will not have any color throughout the book. New. Books ship from multiple locations depending on availability. All orders are shipped with tracking information. We take pride in our customer service. Please contact us if you have any questions regarding this listing. Seller Inventory # 11096