Integrated Advertising, Promotion, and Marketing Communications

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9780132382090: Integrated Advertising, Promotion, and Marketing Communications

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

 

Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

  

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Product Description:

New, ship fast, delivered in 5 days in UK. No PO Box.

From the Back Cover:

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

  • Sample plans are included for all combinations of business types―product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
  • Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
  • The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
  • Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
  • Instructions and row-by-row help are provided throughout the software.
  • Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

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Clow, Kenneth E.; Baack, Donald E.
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