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Integrated Advertising, Promotion, and Marketing Communications: International Edition - Softcover

 
9780132382090: Integrated Advertising, Promotion, and Marketing Communications: International Edition
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For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

 

Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

  

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  • Sample plans are included for all combinations of business types―product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
  • Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
  • The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
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"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2006
  • ISBN 10 0132382091
  • ISBN 13 9780132382090
  • BindingPaperback
  • Edition number3
  • Number of pages544
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