Items related to BASIC MARKTG RESRCH&SPSS 17.0 INTG STU VERS
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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- PublisherPrentice Hall
- Publication date2009
- ISBN 10 0132134985
- ISBN 13 9780132134989
- BindingHardcover
- Edition number3
- Number of pages672
- Rating
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