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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.
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Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.
Synopsis:
A complete and practical exploration of each step in the strategy, opportunity identification, design, testing, launch and profit-management stages of new product development.
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- PublisherPearson
- Publication date1993
- ISBN 10 0132015676
- ISBN 13 9780132015677
- BindingPaperback
- Edition number2
- Number of pages736
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