Design and Marketing of New Products (Prentice-Hall international series in management) - Softcover

Urban, Glen L.; Hauser, John R.

Softcover

ISBN 10: 0132012693 ISBN 13: 9780132012690

Publisher: Prentice Hall, 1980

Synopsis

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

About this title

From the Back Cover:

Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.

About this edition

• Publisher: Prentice Hall
• Publication date: 1980
• ISBN 10: 0132012693
• ISBN 13: 9780132012690
• Binding: Paperback
• Number of pages: 618