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For Sports Marketing courses offered in Business and/or Sports Administration programs.
Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place). Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.
"synopsis" may belong to another edition of this title.
From the Back Cover:
About the Author:
What makes this Sports Marketing textbook different?
- Business Perspective
- Strategic Approach
- Spotlight on Ethics
- The Most Current Examples
Teaching resources available at www.prenhall.com/shank
Matthew D. Shank is Dean, School of Business Administration and Professor of Marketing University of Dayton.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2004
- ISBN 10 0131293850
- ISBN 13 9780131293854
- BindingPaperback
- Edition number3
- Number of pages624
- Rating
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Sports Marketing: A Strategic Perspective: International Edition
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780131293854. Seller Inventory # 8447069
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