For Sports Marketing courses offered in Business and/or Sports Administration programs.
Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place). Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.
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What makes this Sports Marketing textbook different?
Teaching resources available at www.prenhall.com/shank
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Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR002695841
Book Description Pearson, 2004. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 6800095
Book Description Pearson 2004-10-01, 2004. Paperback. Book Condition: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Bookseller Inventory # 9780131293854-21
Book Description Prentice Hall, 2004. Book Condition: Good. 3rd International edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP71377901