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Sports Marketing: A Strategic Perspective: United States Edition - Hardcover

Shank, Matthew D

 
9780132285353: Sports Marketing: A Strategic Perspective: United States Edition
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ISBN 10: 0132285355 ISBN 13: 9780132285353
Publisher: Pearson, 2008
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Sports Marketing For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.

"synopsis" may belong to another edition of this title.

From the Back Cover:

What makes this Sports Marketing textbook different?

  • Business Perspective
  • Strategic Approach
  • Spotlight on Ethics
  • The Most Current Examples

Teaching resources available at www.prenhall.com/shank

Synopsis:
For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.

"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2008
  • ISBN 10 0132285355
  • ISBN 13 9780132285353
  • BindingHardcover
  • Edition number4
  • Number of pages480
  • Rating

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9780138137458: Sports Marketing: A Strategic Perspective: International Edition

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ISBN 10:  0138137455 ISBN 13:  9780138137458
Publisher: Pearson, 2008
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  • 9780131293854: Sports Marketing: A Strategic Perspective: International Edition

    Pearson, 2004
    Softcover

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