BME: marketing Sb 1st Edition - Paper (BUSINESS MANAGEMENT ENGLISH SERIES) - Softcover

Comfort, Jeremy; Brieger, Nick

Softcover

ISBN 10: 0130934690 ISBN 13: 9780130934697

Publisher: Prentice Hall, 1992

Synopsis

Aimed at students of business management and also at practising managers, this series covers the five main areas of - marketing, finance, personnel, production and operations, and language reference. Each of the four management books is based around those areas essential for learners who need to develop their knowledge of management principles and practices, together with business communication skills. All the management books draw on mainstream management texts used for teaching and on course throughout the world. The book covers: the role of marketing; analysis of market opportunities; buyer behaviour and market segmentation; product development and management; pricing; placing; promotion; and international marketing.

About this edition

• Publisher: Prentice Hall
• Publication date: 1992
• ISBN 10: 0130934690
• ISBN 13: 9780130934697
• Binding: Paperback
• Number of pages: 200