The Business Environment - Softcover

Palmer, Adrian; Hartley, Bob

Softcover

ISBN 10: 0077130014 ISBN 13: 9780077130015

Publisher: McGraw Hill / Europe, Middle East & Africa, 2011

Synopsis

The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.

Key Features:

Up-to-date coverage
The business environment continues to evolve, and this new edition takes on board recent issues including:

The after-effects of the ‘credit crunch’

The emerging economic power of China, India and Brazil

Data security and privacy

Business ethics

Cultural identity

Climate change

Real life examples
New opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.

Pedagogy
Clearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.

About this title

From the Back Cover:

7th edition

The Business Environment

Ian Worthington and Chris Britton

 

In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its 7th edition, this best-selling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in today’s increasingly globalised world.

 

How do changing, and often unpredictable, economic or political conditions impact on business?

 

How are business organisations affected by globalisation?

 

What role do environmental responsibility and ethics have to play in business decisions?

 

Using well-known examples and case studies from a broad range of international organisations, this 7th edition of The Business Environment addresses these key questions and many more. It includes a chapter on the global context of business together with International Business in Action case studies, both of which clearly illustrate the global nature of today’s world of business. With this book you can:

 

• Explore all the issues which are critical to understanding the business environment and learn how these impact on organisations of all types and sizes.

 

• Benefit from up-to-date information and accessible analysis of both the macro- and micro-environmental influences that affect business organisations today.

 

• Put theory into practice, using a wide range of contemporary mini cases and case studies on (1) organisations including Microsoft, Facebook, Gazprom and Serco (2) issues such as foreign direct investment, fracking, the Eurozone crisis and Quantitative Easing.

Ian Worthington is Emeritus Professor of Corporate Sustainability and Chris Britton was formerly Principal Lecturer in the Leicester Business School, De Montfort University, Leicester, UK.

 

About the Author:

Adrian Palmer is Professor of Marketing, University of Wales, Swansea and Affiliate Professor at ESC Rennes Business School, France. Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.

About this edition

• Publisher: McGraw Hill / Europe, Middle East & Africa
• Publication date: 2011
• ISBN 10: 0077130014
• ISBN 13: 9780077130015
• Binding: Paperback
• Number of pages: 576