El Kahal, Sonia Business in Europe

ISBN 13: 9780077091217

Business in Europe

9780077091217: Business in Europe

This volume provides a wide understanding of the dynamic process of change and competition created by the European Union and their effect on contemporary Europe. It is multidisciplinary, drawing on politics, sociology, economics and business studies.

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Multidisciplinary - drawing from politics, economics, sociology and business studies
Deals with contemporary global issues such as the development of strategic alliances and the demand for broader social responsibility from business
Learning objectives, exercises and seminar projects to encourage experiential learning
Review questions for each chapter and a wide variety of case studies including BA, Disneyland and BMW

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El Kahal, Sonia
Published by McGraw-Hill Publishing Co
ISBN 10: 0077091213 ISBN 13: 9780077091217
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