This volume provides a wide understanding of the dynamic process of change and competition created by the European Union and their effect on contemporary Europe. It is multidisciplinary, drawing on politics, sociology, economics and business studies.
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Multidisciplinary - drawing from politics, economics, sociology and business studies
Deals with contemporary global issues such as the development of strategic alliances and the demand for broader social responsibility from business
Learning objectives, exercises and seminar projects to encourage experiential learning
Review questions for each chapter and a wide variety of case studies including BA, Disneyland and BMW
"About this title" may belong to another edition of this title.
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