Items related to And Now a Few Words From Me: Advertising's Leading...
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All: Advertising's Leading Critic Lays Down the Law, Once and For All (BUSINESS BOOKS) - Softcover
"A brazenly funny . . . and hard-hitting book."
--Publishers Weekly
"He [Bob Garfield] is irreverent, funny and tough."
--USA Today
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."
--Miami Herald
And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes:
- "Consistency of ethical principles has never been the advertising industry's strongest suit."
- "Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesn't necessarily win awards."
- "My goal here isn't to leave you a bit infuriated. My goal is to enumerate transgressions so extravagant and insane that you actually bleed through the ears."
And Now a Few Words from Me shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.
"synopsis" may belong to another edition of this title.
Product Description:
And Now A Few Words From Me: Advertising*s Leading Critic Lays Down The Law, Once And For All
Review:
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."
"About this title" may belong to another edition of this title.
- PublisherMcGraw Hill
- Publication date2004
- ISBN 10 0071441220
- ISBN 13 9780071441223
- BindingPaperback
- Number of pages204
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All: Advertising's Leading Critic Lays Down the Law, Once and For All
Published by
McGraw Hill
(2004)
ISBN 10: 0071441220
ISBN 13: 9780071441223
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new0071441220
Buy New
£ 18
Convert currency
Stock Image
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All: Advertising's Leading Critic Lays Down the Law, Once and For All
Published by
McGraw Hill
(2004)
ISBN 10: 0071441220
ISBN 13: 9780071441223
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0071441220
Buy New
£ 22.21
Convert currency
Stock Image
And Now A Few Words From Me: Advertising*s Leading Critic Lays Down The Law, Once And For All
Published by
McGraw Hill
(2004)
ISBN 10: 0071441220
ISBN 13: 9780071441223
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-267405
Buy New
£ 28.05
Convert currency
Stock Image
And Now A Few Words From Me: Advertising*s Leading Critic Lays Down The Law, Once And For All
Published by
McGraw Hill
(2004)
ISBN 10: 0071441220
ISBN 13: 9780071441223
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-267405
Buy New
£ 29.20
Convert currency
Seller Image
And Now a Few Words from Me: Advertising\'s Leading Critic Lays Down the Law, Once and for All
Published by
McGraw-Hill Professional
(2004)
ISBN 10: 0071441220
ISBN 13: 9780071441223
New
Kartoniert / Broschiert
Quantity: > 20
Seller:
Rating
Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Strikes out at rudeness, self-indulgence, irrelevance, irresponsibility, and sleaze, and lays out rules for good advertising - commonsense rules often forgotten.\ And Now a Few Words from Me is a must read for all young people who want to get into adve. Seller Inventory # 594341458
Buy New
£ 20.10
Convert currency