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Published by McGraw-Hill Education, 2004
ISBN 10: 0071441220ISBN 13: 9780071441223
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by McGraw-Hill Companies, 2004
ISBN 10: 0071441220ISBN 13: 9780071441223
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.6.
Published by McGraw-Hill Companies, 2004
ISBN 10: 0071441220ISBN 13: 9780071441223
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.6.
Published by McGraw-Hill Education, 2004
ISBN 10: 0071441220ISBN 13: 9780071441223
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: used. "A brazenly funny . . . and hard-hitting book."--Publishers Weekly"He [Bob Garfield] is irreverent, funny and tough."--USA Today"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami HeraldAnd Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes: "Consistency of ethical principles has never been the advertising industry's strongest suit." "Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesn't necessarily win awards." "My goal here isn't to leave you a bit infuriated. My goal is to enumerate transgressions so extravagant and insane that you actually bleed through the ears."And Now a Few Words from Me shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.
Published by The McGraw-Hill Company, 2004
ISBN 10: 0071441220ISBN 13: 9780071441223
Seller: Books Puddle, New York, NY, U.S.A.
Book
Condition: Used. pp. 204 1st Edition.
Published by The McGraw-Hill Company, 2004
ISBN 10: 0071441220ISBN 13: 9780071441223
Seller: Majestic Books, Hounslow, United Kingdom
Book
Condition: Used. pp. 204.
Published by McGraw Hill, 2004
ISBN 10: 0071441220ISBN 13: 9780071441223
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Book
Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability.
Published by McGraw Hill, 2004
ISBN 10: 0071441220ISBN 13: 9780071441223
Seller: SMASS Sellers, IRVING, TX, U.S.A.
Book
Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also.
Published by McGraw-Hill Professional, 2004
ISBN 10: 0071441220ISBN 13: 9780071441223
Seller: moluna, Greven, Germany
Book Print on Demand
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Strikes out at rudeness, self-indulgence, irrelevance, irresponsibility, and sleaze, and lays out rules for good advertising - commonsense rules often forgotten.\ And Now a Few Words from Me is a must read for all young people who want to get into adve.
Published by McGraw-Hill Education, 2004
ISBN 10: 0071441220ISBN 13: 9780071441223
Seller: Iridium_Books, DH, SE, Spain
Book
PAPERBACK. Condition: Good. 0071441220.