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Synopsis
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing – the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.
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About the Author
Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.
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Internet Marketing With Power Web, International Edition
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Internet Marketing with E-Commerce Powerweb
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0071232591I5N00
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Internet Marketing: Building Advantage in the Networked Economy
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780071232593. Seller Inventory # 9318523
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Internet Marketing, 2/e, with e-Commerce PowerWeb
Published by
McGraw-Hill Higher Education, 2004
ISBN 10: 0071232591
ISBN 13: 9780071232593
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Pages cornées. Couverture différente. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Dog-eared pages. Different cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-558-208
International Edition
INTERNET MARKETING BUILDING ADVANTAGE IN A NETWORKED ECONOMY 2ED (IE) (PB 2004)
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Condition: New Books. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Seller Inventory # CBS 9780071232593
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Internet Marketing
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Internet Marketing
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Internet Marketing with E-Commerce Powerweb
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Internet Marketing with E-Commerce Powerweb
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Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0071232591
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Internet Marketing
Published by
The McGraw-Hill Company, 2003
ISBN 10: 0071232591
ISBN 13: 9780071232593
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