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This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1996
- ISBN 10 0071144188
- ISBN 13 9780071144186
- BindingHardcover
- Edition number2
- Number of pages880
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Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
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Book Description Hardcover. Condition: Very Good. Marketing Research: An Applied Approach (McGraw-Hill International Editions Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071144186
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Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
Published by
McGraw-Hill Education (ISE Editions)
(1996)
ISBN 10: 0071144188
ISBN 13: 9780071144186
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Hardcover
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00071144188-G
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Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071144186
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Marketing Research: An Applied Approach
Published by
McGraw-Hill Education (ISE Editions)
(1996)
ISBN 10: 0071144188
ISBN 13: 9780071144186
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Hardcover
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Book Description Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Edition 1996. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-938-049
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Marketing Research: An Applied Approach (5th Edition)
Published by
McGraw-Hill
(1996)
ISBN 10: 0071144188
ISBN 13: 9780071144186
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780071144186. Seller Inventory # 9193463
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Marketing Research: An Applied Approach (McGraw-Hill Internationa l Editions)
Published by
McGraw-Hill Education (ISE Editions)
(1996)
ISBN 10: 0071144188
ISBN 13: 9780071144186
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Paperback
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Book Description Paperback. Condition: Good. 880 pages. Cover worn and curled. Includes 3 1/2 inch floppy !!This work emphasizes the use of market research in managerial d ecision making. It discusses the market research process and pres ents a complete market research project from start to finish to s how students what market research looks like. The authors deal wi th technical aspects of market research so that students can appl y research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketin g research practice; 14 cases including Nestle, Kelloggs, Europea n Alcohol Research Foundation and Cosmopolitan Magazine; and mark eting research databases containing results from actual marketing research studies. Seller Inventory # 623o
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