Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)

 
9780071144186: Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)

This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Thomas C. Kinnear
Published by McGraw-Hill Education (ISE Editions) (1996)
ISBN 10: 0071144188 ISBN 13: 9780071144186
Used Hardcover Quantity Available: 1
Seller
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education (ISE Editions), 1996. Book Condition: Poor. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. No dust jacket. .This book has hardback covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. No dust jacket. Bookseller Inventory # 3908499

More Information About This Seller | Ask Bookseller a Question

Buy Used
0.78
Convert Currency

Add to Basket

Shipping: 2.45
Within United Kingdom
Destination, Rates & Speeds

2.

Kinnear, Thomas C., Taylor, James R.
Published by McGraw-Hill Education (ISE Editions) (1996)
ISBN 10: 0071144188 ISBN 13: 9780071144186
Used Quantity Available: 1
Seller
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education (ISE Editions), 1996. Book Condition: Very Good. Internat.2r.e.. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP58071560

More Information About This Seller | Ask Bookseller a Question

Buy Used
2.79
Convert Currency

Add to Basket

Shipping: 3.11
From U.S.A. to United Kingdom
Destination, Rates & Speeds

3.

Kinnear, Thomas C.; Taylor, James R.
Published by McGraw-Hill Education (ISE Editions)
ISBN 10: 0071144188 ISBN 13: 9780071144186
Used Hardcover Quantity Available: 1
Seller
Blue Cloud Books
(Phoenix, AZ, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education (ISE Editions). Hardcover. Book Condition: Fair. Bookseller Inventory # G0071144188I5N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
3.06
Convert Currency

Add to Basket

Shipping: 5.46
From U.S.A. to United Kingdom
Destination, Rates & Speeds

4.

Kinnear, Thomas C.; Taylor, James R.
Published by McGraw-Hill Education (ISE Editions)
ISBN 10: 0071144188 ISBN 13: 9780071144186
Used Hardcover Quantity Available: 1
Seller
Sierra Nevada Books
(Reno, NV, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education (ISE Editions). Hardcover. Book Condition: Fair. Bookseller Inventory # G0071144188I5N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
3.06
Convert Currency

Add to Basket

Shipping: 5.46
From U.S.A. to United Kingdom
Destination, Rates & Speeds