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Packed with practical information to help readers excel at marketing products, services, and entire companies, Bottom-Up Marketing provides a chronological, step-by-step procedure for developing a marketing campaign.
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Synopsis:
Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1988
- ISBN 10 0070527334
- ISBN 13 9780070527331
- BindingHardcover
- Number of pages226
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Bottom-Up Marketing
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