This study attempts to outline a theory of popular culture in capitalist societies. It is published simultaneously, and as an extension of, Reading the Popular, an analysis of key sites and texts where culture is made, ranging from the beach to Madonna, from TV News to Sears Tower.
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...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske.'
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
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