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Contemporary Marketing (Harcourt College Publishers Series in Management) - Hardcover

Boone, Louis E.; Kurtz, David L.

 
9780030314032: Contemporary Marketing (Harcourt College Publishers Series in Management)
Hardcover
ISBN 10: 0030314038 ISBN 13: 9780030314032
Publisher: Cengage Learning, 1980
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This is an introduction to marketing. Now in its 10th edition, each revision builds upon past innovations, creating a technologically advanced, student friendly, instructor supported text. This text devotes two chapters to technology issues. Part two "Managing Technology to Achieve Marketing Success" explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

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  • PublisherCengage Learning
  • Publication date1980
  • ISBN 10 0030314038
  • ISBN 13 9780030314032
  • BindingHardcover
  • Number of pages860
  • Rating

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