Items related to Contemporary Marketing
This is an introduction to marketing. Now in its 10th edition, each revision builds upon past innovations, creating a technologically advanced, student friendly, instructor supported text. This text devotes two chapters to technology issues. Part two "Managing Technology to Achieve Marketing Success" explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.
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- PublisherThomson Learning
- Publication date1997
- ISBN 10 0030185971
- ISBN 13 9780030185977
- BindingPaperback
- Number of pages700
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Contemporary Marketing Wired
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Contemporary Marketing Wired
Published by
Dryden Press
(1997)
ISBN 10: 0030185971
ISBN 13: 9780030185977
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Softcover
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