MBA: Management by Auerbach - Management Tips from the Leader of One of America's Most Successful Organizations

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9780025044814: MBA: Management by Auerbach - Management Tips from the Leader of One of America's Most Successful Organizations

No other professional sports franchise has gained more national and international respect over the years than the famed Boston Celtics. And the man who is singularly responsible for taking the Celtics from an obscure club in the 1940s to worldwide acclaim in the 1990s is Arnold "Red" Auerbach. But as Auerbach points out in this text, running a basketball franchise is like running any other type of business: you have to know how to manage, how to market your product, how to study the competition, and most important, how to motivate and communicate with your staff.

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Auerbach, Red; Dooley, Ken
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Red Auerbach; Ken Dooley
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Red Auerbach, Ken Dooley, Lee Iacocca (Foreword)
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Auerbach : Management Tips from the Leader of One
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