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MBA: Management by Auerbach - Management Tips from the Leader of One of America's Most Successful Organizations - Hardcover

Auerbach, Red; Dooley, Ken

 
9780025044814: MBA: Management by Auerbach - Management Tips from the Leader of One of America's Most Successful Organizations
Hardcover
ISBN 10: 0025044818 ISBN 13: 9780025044814
Publisher: Macmillan USA, 1992
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The owner of the legendary Boston Celtics and a frequent lecturer at the Harvard Business School shares his management, marketing, motivation, and communication techniques

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Synopsis:
No other professional sports franchise has gained more national and international respect over the years than the famed Boston Celtics. And the man who is singularly responsible for taking the Celtics from an obscure club in the 1940s to worldwide acclaim in the 1990s is Arnold "Red" Auerbach. But as Auerbach points out in this text, running a basketball franchise is like running any other type of business: you have to know how to manage, how to market your product, how to study the competition, and most important, how to motivate and communicate with your staff.

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  • PublisherMacmillan USA
  • Publication date1992
  • ISBN 10 0025044818
  • ISBN 13 9780025044814
  • BindingHardcover
  • Number of pages256
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