9780006387244: Co-opetition

"Co-opetition" offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in "Co-opetition". Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies - including Intel, Nintendo, American Express and Nutrasweet - have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.

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Product Description:

Two business gurus use game theory to rewrite business strategy.

This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Co-opetition offers a new mindset for business, a strategic way of thinking which combines competition and cooperation.

The essence of business success lies in making sure you’re in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative strategy laid out in Co-opetition.

The authors, professors at Yale and Harvard, have devised a simple, robust practice-oriented model to help you break out of the traditional win-lose or lose-lose situations to explore win-win opportunities.

Examples, including Intel, Nintendo, American Express and Nutrasweet, are used to show not only how companies can utilize these strategies to their full advantage, but also how to make it possible for their industry as a whole to grow.

Review:

Seize on Co-opetition ( The Economist)

Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time. (Rudi Bogni Times Higher Education Supplement)

A terrific book! ( Tom Peters)

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Nalebuff, Barry J.
ISBN 10: 0006387241 ISBN 13: 9780006387244
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Book Description Paperback. Book Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Bookseller Inventory # GOR008140916

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Brandenburger, Adam M.(Author) ; Brandenberger, Ada(Author); Nalebuff, Barry J.(With)
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Book Description Doubleday Business. Paperback. Book Condition: Very Good. Very good condition book with only light signs of previous use. Bookseller Inventory # G0006387241I4N00

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Book Description HarperCollins Business, 1997. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 4351031

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Nalebuff, Barry J.; Brandenburger, Adam M.
Published by Doubleday Business (1997)
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Book Description Doubleday Business, 1997. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-198-14-7105007

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Nalebuff, Barry J.; Brandenburger, Adam M.
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