Co-Opetition - Softcover

Brandenburger, Adam M; Nalebuff, Barry J

Softcover

ISBN 10: 1861975074 ISBN 13: 9781861975072

Publisher: Profile Books, 1997

Synopsis

Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition. Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies - including Intel, Nintendo, American Express and Nutrasweet - have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.

About this title

Review:

Seize on Co-opetition (The Economist)

Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time. (Rudi Bogni Times Higher Education Supplement)

A terrific book! (Tom Peters)

From the Back Cover:

This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. 'Co-opetition' offers a new mindset for business: a strategic way of thinking that combines competition and co-operation.

Though often compared to games like chess or poker, business is different – people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the 'right' game. Actively shaping which game to play, and how you play it, is the core of the innovative business strategy laid out in 'Co-opetition'.

Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-orientated model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies – including Intel, Nintendo, American Express and Nutrasweet – have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.

'Co-opetition' will revolutionise the way you play the game of business.

'The idea of complementors is one of the least appreciated concepts in business – yet it is immensely valuable. This book does a real service by introducing it into our thought processes'
ANDREW S. GROVE, President and CEO, Intel

'Do read 'Co-opetition'. You will certainly learn a great deal, while having fun at the same time'
RUDI BOGNI, 'Times Higher Education Supplement'

About this edition

• Publisher: Profile Books
• Publication date: 1997
• ISBN 10: 1861975074
• ISBN 13: 9781861975072
• Binding: Paperback
• Edition number: 2
• Number of pages: 304