Two business gurus use game theory to rewrite business strategy.
This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Co-opetition offers a new mindset for business, a strategic way of thinking which combines competition and cooperation.
The essence of business success lies in making sure you’re in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative strategy laid out in Co-opetition.
The authors, professors at Yale and Harvard, have devised a simple, robust practice-oriented model to help you break out of the traditional win-lose or lose-lose situations to explore win-win opportunities.
Examples, including Intel, Nintendo, American Express and Nutrasweet, are used to show not only how companies can utilize these strategies to their full advantage, but also how to make it possible for their industry as a whole to grow.
"synopsis" may belong to another edition of this title.
Seize on Co-opetition (The Economist)
Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time. (Rudi Bogni Times Higher Education Supplement)
A terrific book! (Tom Peters)
This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. 'Co-opetition' offers a new mindset for business: a strategic way of thinking that combines competition and co-operation.
Though often compared to games like chess or poker, business is different – people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the 'right' game. Actively shaping which game to play, and how you play it, is the core of the innovative business strategy laid out in 'Co-opetition'.
Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-orientated model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies – including Intel, Nintendo, American Express and Nutrasweet – have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.
'Co-opetition' will revolutionise the way you play the game of business.
'The idea of complementors is one of the least appreciated concepts in business – yet it is immensely valuable. This book does a real service by introducing it into our thought processes'
ANDREW S. GROVE, President and CEO, Intel
'Do read 'Co-opetition'. You will certainly learn a great deal, while having fun at the same time'
RUDI BOGNI, 'Times Higher Education Supplement'
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
£ 3.19
Within U.S.A.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.45. Seller Inventory # G0006387241I3N00
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001728030
Quantity: 2 available
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780006387244
Quantity: 2 available
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.44. Seller Inventory # 0006387241-2-3
Quantity: 1 available
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780006387244
Quantity: 2 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. New Ed. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP9885149
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 9108126
Quantity: 1 available
Seller: Antiquariat Bookfarm, Löbnitz, Germany
Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Sj 1105 9780006387244 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2098511
Quantity: 1 available
Seller: GoldBooks, Denver, CO, U.S.A.
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0006387241
Quantity: 1 available
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0006387241
Quantity: 1 available