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Published by Wiesbaden : Dt. Univ.-Verl., 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Seller: Roland Antiquariat UG haftungsbeschränkt, Weinheim, Germany
Book
Softcover. 1. Edition. 145 p. Good condition. Reading pages are clean and without markings. Light signs of storage and use. Book edges lightly stained. Otherwise decent copy. 9783835004320 Sprache: Englisch Gewicht in Gramm: 281.
Published by Deutscher Università ¤tsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Seller: Buchpark, Trebbin, Germany
Book
Condition: Wie neu. Zustand: Wie neu | Seiten: 164.
Published by Deutscher Universitätsverlag Jul 2006, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed 'managerial over-acting'. Managerial over-acting introduces a new concept to the marketing discipline.The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography. 164 pp. Englisch.
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Deutscher Universitatsverlag 2006-07, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed 'managerial over-acting'. Managerial over-acting introduces a new concept to the marketing discipline.The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography.
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Vera Magin promovierte bei Univ.-Prof. Dr. Oliver P. Heil am Lehrstuhl fuer Marketing der Universitaet Mainz. Sie forschte zudem als Research Scholar an der University of Florida, Gainesville (USA). Ihre Dissertation wurde von Nobelpreistraeger Prof. Dr. D.
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Book
Paperback. Condition: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD PAPERBACK Standard-sized.