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Book Description Soft Cover. Condition: new. Seller Inventory # 9783835004320
Book Description Condition: New. Seller Inventory # ABLIING23Apr0316110072326
Book Description Condition: New. Seller Inventory # 21741849-n
Book Description Condition: New. pp. 164. Seller Inventory # 26142297794
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed 'managerial over-acting'. Managerial over-acting introduces a new concept to the marketing discipline.The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography. 164 pp. Englisch. Seller Inventory # 9783835004320
Book Description Condition: New. Print on Demand pp. 164 30 Illus. Seller Inventory # 135066909
Book Description Condition: New. Seller Inventory # 21741849-n
Book Description Condition: New. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245. . 2006. Paperback. . . . . Seller Inventory # V9783835004320
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9783835004320_lsuk
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed 'managerial over-acting'. Managerial over-acting introduces a new concept to the marketing discipline.The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography. Seller Inventory # 9783835004320